As a new venture, DTS FIBER started from a blank sheet. They needed to define their corporate identity, branding, marketing strategy, and online presence. For this, they hired one of our fractional CMOs through the Fractiond network.
For the DTS FIBER project, we witnessed the birth of a new regional ISP. We started with the fundamentals: defining their target customers and developing their brand messaging.
Simultaneously, we analyzed the competitive landscape of national and regional ISPs to understand the SEO challenges and opportunities. Based on our team’s research and multiple 1:1 discussions with DTS FIBER, we created a comprehensive strategic marketing blueprint with a roadmap for their go-to-market plans. We then helped them with their brand identity and logo to create a strong and recognizable image. Finally, we designed and developed their new website, building on the findings and recommendations of the strategic marketing blueprint.
DTS FIBER is now well equipped with a strategic marketing plan for years to come. As a platform for executing this marketing plan, they have a new SEO-optimized website with content that appeals directly to their target audience. Our branding exercises gave DTS FIBER a fresh and modern brand identity that they can relay online and offline during their promotional campaigns. They are now ready and well positioned to implement their marketing campaigns and tactics.
DTS FIBER is a new internet service provider (ISP) in Nevada, USA. Launched in Summer 2022, they provide high-speed internet access — through their own fiber optic network — to homes and businesses. Their parent company is an established managed IT services provider, and this new ISP venture will allow them to add optical fiber infrastructure to their offerings.
With experience in both the corporate and entrepreneurial worlds, I understand very well the challenges top management and business owners face when trying to get their marketing strategy right. I will put my experience at your service to reach growth objectives we will define together.
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Fractiond is a Thailand-based community connecting businesses with fractional leaders, consultants, coaches, and advisors. We match you with top talent tailored to your needs at no cost, offering flexible support without full-time commitments. Our members share expertise, fostering growth for businesses and professionals alike.
