Despite ample expertise and authority in their field and no shortage of satisfied clients, Leverage IT lacked an effective method for generating leads. They struggled to differentiate their messaging, resulting in a generic website. Their service pages failed to connect with readers, did not target keywords or buyer personas, and did not offer clear, appealing paths to conversion.
After defining Leverage IT’s unique identity, services, and target audience in a Marketing Blueprint, we used this knowledge to optimize their website. We created SEO industry pages and new versions of their core service pages with clear CTAs directed at their target audience. Custom blogs and pillar pages on focus topics were used to connect with readers, and a custom eBook and online surveys were created to capture new leads.
Now in their third year with our dedicated strategist, Leverage IT’s website clearly communicates their wide array of branded services and industry-specific expertise. User-friendly website design and targeted content attract prospects and present clear paths to conversion that result in new leads.
Leverage IT is a Managed IT Services Provider serving Northern California and Nevada, USA.
I help SMBs build and hire their in-house marketing capabilities, implement marketing systems, and transform marketing from an "activity" to a revenue-generating department.
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Fractiond is a fractional and interim executive firm built for companies operating in high-growth markets. We place senior leaders across functions and geographies, and bring those leaders together through a private peer network for operators navigating the same terrain.
