DWC had established itself as a leader in the data analytics and Power BI space, and knew they had potential for more growth. However, their website was outdated and targeted the wrong prospects. They wanted their services to appeal to enterprises rather than smaller firms, but lacked the time and expertise to adjust their online presence and marketing efforts to meet these goals.
We assigned DWC a dedicated strategist who works with them to create 90-day campaigns. Our SEOs, writers, developers, and designers modernized their website and improved their messaging. We’re publishing case studies to build trust, and adding pages targeting specific roles and industries. SEO-optimized articles target prospects and direct them to the website, where there’s an eBook lead magnet.
In the first 90-day campaign, DWC gained seven qualified leads (just one was enough to cover the cost of our services.) Within six months, they saw a 44% increase in site visitors, a 39% increase in page views, and a 2.62% goal conversion rate, up from essentially zero. They have started ranking for key SEO search terms in their industry, resulting in new organic traffic to their site where targeted messaging and UX design result in quality lead generation.
Dear Watson Consulting (DWC) is a Power BI and data analytics consultancy based in Melbourne, Australia.
I help SMBs build and hire their in-house marketing capabilities, implement marketing systems, and transform marketing from an "activity" to a revenue-generating department.
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