In today’s rapidly evolving digital landscape, businesses must adapt their marketing strategies to align with their growth objectives. DWC, a recognized leader in the data analytics and Power BI space, faced a critical juncture where their existing online presence no longer reflected their aspirations. While they possessed the expertise to deliver outstanding services, the challenge lay in effectively communicating their value to a more discerning enterprise audience. Recognizing the limitations of their outdated website and ineffective marketing strategies, DWC sought outside expertise to navigate this transformation. They turned to Fractiond, a network specializing in connecting businesses with seasoned fractional leaders, for tailored support.
DWC had established itself as a leader in the data analytics and Power BI space, and knew they had potential for more growth. However, their website was outdated and targeted the wrong prospects. They wanted their services to appeal to enterprises rather than smaller firms, but lacked the time and expertise to adjust their online presence and marketing efforts to meet these goals.
We matched DWC with a Fractional CMO who works with them to create 90-day campaigns. Our SEOs, writers, developers, and designers modernized their website and improved their messaging. We published case studies to build trust, and added pages targeting specific roles and industries. SEO-optimized articles target prospects and direct them to the website, where there’s an eBook lead magnet.
In the first 90-day campaign, DWC gained seven qualified leads (just one was enough to cover the cost of our services.) Within six months, they saw a 44% increase in site visitors, a 39% increase in page views, and a 2.62% goal conversion rate, up from essentially zero. They have started ranking for key SEO search terms in their industry, resulting in new organic traffic to their site where targeted messaging and UX design result in quality lead generation.
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Fractiond is a community connecting businesses with fractional leaders, consultants, coaches, and advisors. We match you with top talent tailored to your needs at no cost, offering flexible support without full-time commitments. Our members share expertise, fostering growth for businesses and professionals alike.
