In this episode, I speak with Jimmy Bernberg from Iglu to discuss the nuances of starting and running a business in Thailand. Jimmy, a Swedish citizen living in Thailand since 2016, shares his journey from landing his first job in Thailand to becoming a Senior Sales Manager at Iglu. We dive into the benefits of the BOI and outsourcing models, the lifestyle and community perks of living in Thailand, and valuable tips for establishing legal work. If you’re considering Thailand for remote work, business development, or are just curious about the expat lifestyle, this episode is packed with insights and real-life experiences. Plus, Jimmy shares his love for motorcycle racing and how the hobby has connected him with a vibrant community of expats.
Building a remote work setup in Thailand involves sorting through visa options, compliance rules, and community building, which can feel overwhelming at first. Here are five key insights from our conversation with Jimmy Bernberg, each addressing typical hurdles for professionals aiming to work here effectively.
What struck me most about Jimmy’s approach is how he’s cracked the code on making Thailand work for you instead of fighting against the system. I see so many people get paralyzed by the visa and work permit maze, or they jump into setting up a full company when they don’t need to. The outsourcing route through companies like Iglu isn’t sexy, but it’s smart, especially if you’re testing the waters or don’t want the headache of managing Thai HR and compliance yourself. The other thing Jimmy nailed is the community piece. Remote work can be isolating anywhere, but Thailand has this unique advantage where you can actually build real relationships around hobbies and shared interests, not just work. I’ve personally found that these connections (whether it’s through sports, events, or coworking spaces) are what make living here sustainable long-term. It’s not just about cheap rent and good food. If you’re considering Thailand as a base, don’t just think about the logistics; think about how you’ll stay connected and engaged. That’s what turns a short experiment into a decade-long adventure.
You want your business to thrive in Thailand, but as an owner or leader, your challenges can feel overwhelming. I’m here to help. Having worked in Thailand since 2012, I've experienced many problems, but I've overcome them. I'm here to help you do the same.
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