Running a business in APAC from the outside is dangerous. As a Lead Partner and Interim Country Director, I bridge the gap between your Global Strategy and Local Execution, ensuring your Thai operations run smoothly and profitably without you needing to be there.
I help startups build high-impact product functions that drive momentum and scale, drawing on 15+ years of experience at both high-growth startups and Fortune 500 companies like 1stDibs and Mastercard.
Specializing in the B2B tech and consulting sectors, I operate as an Interim Marketing leader to fuel enterprise revenue growth. I diagnose stalled pipelines and implement robust marketing systems, ensuring your regional go-to-market strategy drives measurable, sustainable results.
As an Interim CMO, I build and staff in-house marketing capabilities for underperforming divisions. I implement strict commercial marketing systems, transforming the marketing function from a tactical cost-center into a predictable revenue-generating department before transferring operations to your permanent team.
20+ years scaling mass-market and luxury brands globally. Built and exited my own DTC agency and brand, managing $22M ad spend for iconic brands like SKIMS (by Kim Kardashian). Expert in helping brands scale globally or optimize locally, and guiding marketing agencies to optimize and scale for exit.
Drawing on extensive corporate and entrepreneurial experience, I step in as Interim CMO to align local marketing execution with top-level management objectives. I partner directly with leadership to define clear growth targets and rebuild the commercial strategy required to successfully reach them.
Stop managing your APAC operations from the outside. Submit a confidential operational brief for direct executive review. If your regional subsidiary qualifies for an embedded intervention, a strategic consultation will be scheduled within 24 hours.
Fractiond is an independent executive practice specializing in APAC commercial execution. Step past traditional advisory with embedded interim leadership that bridges the gap between global boardroom expectations and local operational reality. Build the commercial engine, train the local team, and exit.