Lauren Logan

I’m a product leader with deep expertise in marketplace businesses and a passion for helping startups succeed. Throughout my career at companies like 1stDibs, Everfi and Mastercard, I’ve built and scaled products and managed high-performing teams.

As a Fractional Head of Product, I bring enterprise-level product expertise to growth-stage companies without the overhead of a full-time executive. My approach combines strategic vision with hands-on execution – helping teams define what to build, how to measure success, and how to iterate toward product-market fit.

My experience spans B2B and consumer products across multiple industries including retail, restaurants, edtech and analytics tools. This diverse background allows me to quickly adapt to different business models and bring cross-industry insights to your specific challenges.

I believe the most successful marketplace products deeply understand the needs of all participants in their ecosystem and create value through seamless connections. My methodology focuses on user-centered design, data-driven decision making, and agile development processes that enable quick learning and adaptation.

• Marketplace Strategy – Developing balanced approaches that serve both supply and demand sides of your platform
• Product Roadmapping – Creating clear, strategic roadmaps that align team efforts with business objectives
• User Experience Design – Crafting intuitive interfaces and seamless user journeys that drive engagement
• Growth Strategy – Identifying and executing on opportunities to accelerate user acquisition and retention
• Product Team Leadership – Building, coaching and scaling high-performing product teams
• Agile Implementation – Establishing efficient development processes that increase velocity and quality
• Product Discovery – Implementing frameworks to identify market opportunities and validate product concepts
• Metrics & Analytics – Creating systems to make quick, informd decisions and understand real progress

Fractional Product Leadership

Executive-level product leadership on a part-time basis, providing strategic direction, mentorship to your team, and accountability for product outcomes. This service includes regular strategy sessions, team leadership, stakeholder management, and execution.

Product Strategy Development

Starting with aligned goals and metrics, crystalizing your vision into a clear product strategy. This includes articulating your strategic moat, surfacing and prioritizing growth levers, and turning you roadmap and backlog into a clear product direction.

Product Process Implementation

Establishment of effective product management processes including discovery methods, roadmapping systems, sprint planning, and feedback loops. This creates a foundation for consistent execution as well as the right level of collaboration with and transparency for your leadership team.

Product Team Coaching

Mentorship for your existing product managers, designers and analysts to build persuasion and level up ownership and impact. This includes regular coaching sessions, skill development plans, and hands-on guidance through complex product challenges.

Product Audit & Optimization

In-depth evaluation of your current product to identify opportunities for growth and remove blockers for scale. This service examines user experience, team processes, customer feedback loops and metrics to develop an actionable plan for enhancing product performance and business outcomes.