As a fractional CMO and strategist, I am passionate about helping businesses develop their own marketing capabilities. I work with business owners and de facto marketers to create their marketing strategies and build systems that allow them to publish impactful content that ultimately propels sales.
Before deciding to pursue my interest in marketing, I spent five years working in the Australian healthcare industry. I experienced firsthand the struggles of people who sought a quick fix to their pain, but weren’t willing to invest the necessary time and effort for sustainable change. This taught me that no matter the challenge — with health or in business — people need to be fully engaged in order to achieve successful outcomes. I apply this by coaching my clients to nurture their own “marketing health” and work toward becoming self-reliant.
Apart from inbound marketing, I am passionate about playing the drums, muay thai boxing, and eating good food.
I’ve been a full-time fractional CMO and strategist since 2015. My experience spans multiple types of businesses and markets, from consultancy firms in Australia to IT service providers and gym franchises in North America and the UK. I’m looking forward to learning about your business and how we can make it grow.
Fractional CMO
As your Fractional CMO, I will take ownership of your marketing to ensure results. I will perform foundational analysis, strategy planning, and team building, and develop your 90-day content plans.
Marketing Coach
As your Marketing Coach, I will provide strategic direction and training to your marketing team members. My goal will be to ensure your inbound marketing is a repeatable success.
Marketing Advisor
As your Marketing Advisor, I will operate in the background, providing feedback and advice so everyone in your company stays headed in the right direction. I will be available to bounce ideas off and problem-solve.
Ravin transformed our marketing efforts from a scatter-shot approach to a focused and effective strategy. His guidance led to successful content marketing and a revitalized website, effectively communicating our brand. Most marketers simply “pull the lever” and do the work, but Ravin was truly our CMO, ensuring that we stayed on track.
Working with Ravin has taken the hassle of marketing away from me. His marketing blueprint provided the structure and direction we needed to drive high-quality leads, resulting in an incredible ROI of over ten times in just 90 days. Our online engagement has skyrocketed, and our once poorly designed website is now a well-thought-out cornerstone of our growth strategy – an excellent result!
This process was the best we have ever experienced. Our marketing has improved tenfold. Ravin implemented a comprehensive process to flush out all of our ideas and solutions for our clients, and helped to re-craft our entire website from the ground up.
Ravin began with an extensive discovery process and worked with us throughout the development of a marketing strategy and website that accurately reflects our brand. The results have been outstanding: there has been a 60% year-over-year increase in site traffic, an 80% increase in organic searches, and a corresponding increase in revenue, product information requests, and demo requests.
Fractiond is a management consultancy providing the executive infrastructure international firms need to enter and scale in Thailand. We deploy Fractional Country Directors and functional executive leaders (Marketing, Tech, Operations) to de-risk operations, ensuring global strategy translates into local success.
