A visionary in DTC growth with 20 years’ experience across global markets, I specialize in driving scalable growth strategies, performance marketing, and eCommerce technology. Having founded and exited a DTC Marketing Agency and DTC Jewelry Brand, I’m well-versed in scaling both mass-market and luxury brands.
Awarded Top New Talent UK (Under 35) and recognized as Entrepreneur of the Year Runner-Up, I’m here to help brands and agencies scale up internationally or optimize for exit.
Recently, as Founder at Ensere, I grew a one-person operation to a 19-member team, delivering 3-5X growth and managing a $22M ad spend across Meta, Google, TikTok, and Amazon for brands like SKIMs (Kim Kardashian) and GOLI (Jennifer Lopez). My expertise spans health & beauty, jewelry, apparel, finance, and more, blending storytelling, data, and tools like Shopify, CRM, AI, and analytics frameworks to create high-performing strategies.
Advisory / Consultant – Ecommerce Strategy, Marketing, Operation
Go To Market Plan – Helping brands scale internationally, particularly USA, UK and UAE.
Digital Performance Marketing – Paid Media Google, Meta, TikTok, Geo Fencing and Programmatic Ads
Conversion Optimization
Content Production – Both copy-writing, and visual content (product photography, UGC videos etc)
Branding / Product Positioning
Fractiond is a fractional and interim executive firm built for companies operating in high-growth markets. We place senior leaders across functions and geographies, and bring those leaders together through a private peer network for operators navigating the same terrain.