I spent my early career at Accenture solving complex operational challenges for enterprise clients. Since moving to Thailand in 2012, I realized that great marketing and growth strategies often fail here—not because of the strategy, but because the local leadership and operations are broken.
That’s why I evolved from a Consultant to a Fractional Country Director. I don’t just write reports; I embed with your business as your executive proxy. I stabilize chaotic teams, manage the P&L, and align your local execution with Head Office expectations. I provide the “boots on the ground” leadership you need to scale safely.
Outside of work, I’m a proud father and husband who loves building Lego towers with my kids and exploring Thailand’s outdoors.
Interim Country Management: Acting as your on-the-ground Managing Director. I handle the daily leadership, staff management, and operational decisions so you don’t have to manage via Zoom.
Commercial Infrastructure: Connecting your operations to your revenue. I fix the broken workflows between sales, marketing, and delivery to ensure your team isn’t just “busy,” but actually driving growth.
Market Entry Strategy: Validating your business case before you overspend. I vet partners, stress-test pricing, and build a commercial launch roadmap that prioritizes profit over paperwork.
Vendor & Partner Oversight: Acting as your senior representative to manage critical relationships with local factories, suppliers, and partners, ensuring accountability and preventing “quality fade.”
Interim Country Director (Retainer) Your Thailand office is losing direction or lacks leadership. I step in as your interim executive to stabilize operations, manage the local team, and bridge the cultural gap with HQ. I run the daily stand-ups, fix the reporting lines, and ensure the business runs smoothly while you search for a permanent hire (or to replace one entirely).
Thailand Market Entry Strategy (Project) Don’t just “open a company”; launch a business. In a focused 4-week sprint, I validate your market assumptions, vet local partners face-to-face, and build a detailed commercial roadmap. You get a clear “Go / No-Go” validation and a budget you can trust before you commit significant capital.
Commercial Operations Overhaul For businesses that are already running but bleeding efficiency. I audit your “Revenue Engine”—the connection between marketing, sales, and fulfillment—and rebuild the processes. We fix the friction that causes stalled deals and customer churn, aligning your team to execute your growth strategy independently.
I worked with Scott and saw firsthand the spectacular results he achieved. What sets him apart is his willingness to confront difficult issues head-on, without sugarcoating or dancing around tough conversations. This quality meant that it wasn’t just him delivering results but also the people he coached to think outside of the box and outside of their comfort zone.
Scott’s expertise in Marketing Strategy, Leadership, and Business Consulting really shone through during our collaboration, making him a powerhouse CMO for any company. Working with Scott was a fantastic experience. He’s super open and honest in his communication, which made it easy for me to share my thoughts and expectations.
Scott makes a point to stay current with marketing industry trends, is data driven, and is strategic in his marketing efforts. Working with him as a writer, I find Scott both professional and friendly. He writes the clearest briefs out of any client I’ve ever worked with, which makes my job incredibly easy. He also is highly collaborative and appreciates my creative input on projects.
Scott is the master of efficiency. He is also simply one of the most passionate, friendliest, and smartest people I have ever worked with. His commitment to solving problems, be it for his clients or his teams, is nothing short of remarkable.
Scott’s skillset as a Fractional CMO is exceptional. He stands out for his innovative approach to work and his strategies are incredibly organized and process-driven. I am confident that he would bring significant value to any organization and drive success.
Scott is one of the most inspiring people I’ve ever worked with. He always takes the time to explain complex tasks in a way that makes them easy to understand. He’s always encouraging us to grow and improve. Scott is not just a great leader but also a mentor who genuinely cares about our development.
Our leads have grown immensely since working with Scott. We’ve gone from having zero prospects to a healthy population of contacts with whom we connect through our lead magnets. The number of contact forms or inbound requests we receive has increased to the point where I’ve had to hire more staff.
Fractiond is a fractional and interim executive firm built for companies operating in high-growth markets. We place senior leaders across functions and geographies, and bring those leaders together through a private peer network for operators navigating the same terrain.