Born in France, I have lived and worked in several countries and speak five languages. After years in the corporate world as a Marketing Manager, and a successful entrepreneurial adventure in the digital sectors of France and Dubai, I became a fractional leader in 2021.
In my free time, I enjoy practicing Muay Thai, playing golf, and learning new languages.
As your fractional CMO and strategist, I will combine my strategic marketing skills with a deep knowledge of the online environment to help you achieve your digital transformation and take your business to the next level.
Fractional CMO
As your Fractional CMO, I will take ownership of your marketing to ensure results. I will perform foundational analysis, strategy planning, and team building, and develop your 90-day content plans.
Marketing Coach
As your Marketing Coach, I will provide strategic direction and training to your marketing team members. My goal will be to ensure your inbound marketing is a repeatable success.
Marketing Advisor
As your Marketing Advisor, I will operate in the background, providing feedback and advice so everyone in your company stays headed in the right direction. I will be available to bounce ideas off and problem-solve.
Before engaging with Sofiane, we were struggling with aligning our brand messaging with the sales strategy. The way Sofiane laid things out, we are now equipped with a better customer journey to sell our story and solutions. We understand better what our prospective clients’ needs are, and what pain points they go through. The next objective now is to convey this refined brand voice, through our new website so we speak more efficiently to our target audience and increase conversion rates. We feel we are on the right path.
Our biggest challenge prior to working with Sofiane was that we had no vision or direction for our new business venture. After going through the blueprint process, everything became pretty clear. It identified our weaknesses but also validated through the different analyses that there was an untapped market that we could service. Sofiane and his team were able to really develop and craft a marketing plan to get us very guided and focused, not just for tomorrow, but for the years to come.
As we were launching a brand new Internet Service Provider in Nevada, we were literally in front of a blank slate. As our Marketing Strategist, Sofiane helped us first better understand the market we were entering. He then helped us develop the branding, the strategic marketing plan, and a website custom-designed to serve as our main lead acquisition platform online. With our brand and marketing strategy in place, we now feel very comfortable going to market and leveling up our local presence online. From conception to launch, everything went smoothly, and we appreciate the expert work performed by Sofiane.
Fractiond is a fractional and interim executive firm built for companies operating in high-growth markets. We place senior leaders across functions and geographies, and bring those leaders together through a private peer network for operators navigating the same terrain.